Grameen Danone Foods: A Social Business Enterprise


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BECG073 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility
Case Length : 15 Pages
Period : 2005-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Grameen Danone Foods
Industry : FMCG
Countries : Bangladesh

Abstract:

Danone Foods is a major food conglomerate and the Grameen Group is a Bangladesh-based group with interests in the energy, microfinance, fisheries, and telecommunications sectors. The case describes the Danone-Grameen JV, which was to be a social business enterprise. It then discusses the concept of social business enterprise and the reasons why SBEs have to be encouraged. The case ends with a brief discussion on the future prospects of SBEs in general and the joint venture in particular.

Issues:

» To understand the concept of social business enterprises

» To analyze the reasons behind an MNC starting an SBE

» To analyze the future prospects for SBEs

Contents:

  Page No.
Introduction 1
Background 2
The Joint Venture: A Merger of Values 4
The Case for Social Business Enterprises 5
The Road Ahead 7
Exhibits 8

Keywords:

Grameen Group, Groupe Danone, Social business enterprise, Corporate social responsibility, Corporate philanthropy, Bottom of pyramid, Marketing to the poor, Dr. Muhammad Yunus, Joint venture, Not-for-profit

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